75% of shoppers will leave a site if it takes longer than 4 seconds for the site to load. SEVENTY-PERCENT! This is a huge amount. Think of all the money on advertising you spend to get people you are looking to buy your products to find your site and then they leave!
Shoppers are likely to abandon a website if it takes longer than four seconds to load, a survey suggests.
The research by Akamai revealed users’ dwindling patience with websites that take time to show up.
It found 75% of the 1,058 people asked would not return to websites that took longer than four seconds to load.
The time it took a site to appear on screen came second to high prices and shipping costs in the list of shoppers’ pet-hates, the research revealed.
Akamai consulted those who shop regularly online to find out what they like and dislike about e-tailing sites. About half of mature net-shoppers – who have been buying online for more than two years or who spend more than $1,500 (£788) a year online – ranked page-loading time as a priority.
It found that one-third of those questioned abandon sites that take time to load, are hard to navigate or take too long to handle the checkout process.