Have Your AdSense Earnings and CTRs Dropped Because of Change in Ad Display?

Posted on November 19th, 2007
by Lisa Stewart: : Better Rankings By Blogging

You may have noticed something odd going on in your Google AdSense reports- Your CTR (click-through-rate) has dropped, a lot.
Many AdSense users are reporting heavy drops in the AdSense earnings the last few days. It may be because of the new way Google displays its ads.

The only part of the ad that is clickable for a user is the TITLE- not the whole ad. The change started a few days ago and does NOT affect all ads.

AdSense Ads Without URL’s

The two ad unit sizes without URLs are:

The 468×60 Banner

and the
234×60 half banner

You may want to switch to these size ads if you have notice big drop and see if it helps. Give the new ads their own channel and track. ( Which you should be doing anyway) . If you are using Google AdSense Deluxe Plugin then it will be very easy for you to do- just replace the old code with the new in options.
I would be curious to know if you were affected if if switching ads helped- please let me know.

Increase AdSense Performance and Make Other AdSense Ads More Clickable

If it is more practical to stick with your current ad- you can give this a try:
If you have not all ready done so- make your ad “blend” with site. Use the same background color on the ad and border as you have on your site. ( You can check your theme’s stylesheet in Wordpress -Presentation/Themes/Edit/stylesheet to see the hex code for your color if you don’t know it)

You can also try keeping the TITLE of AdSense ad same color as the other anchor text on your site ( the color of a live link on your site that tells users this is a link) and then making the TEXT and URL same as color of text on your sidebar or header- depending on where you are placing the ad.

I have also tried making the TEXT and URL a light color-Anchor text on site red and text black, make TITLE of ad red and TEXT light grey, making the TITLE more prominent.

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