Should You Have One BIG Blog or Several Small Ones? Backlinks are the Deal Breaker
This question was posed by on Jonathon Fields Blogging blog.
“If you are drawn to write on a broad variety of topics (3-5) even if there is a remotely common thread, are you better off doing it on a single blog or creating several niche blogs for each one?”
Excellent topic. He polls top name bloggers on the question. Please read this post as it will give you lots to think about. You may not agree with everyone but they are lots of golden nuggets here.
I was surprised at the number if people that thought you should stick to one blog and that you couldn’t possibly maintain more than one blog “well” . I suppose that depends on what you define as “well”.
Saying that one person can only do 1 niche blog is like saying they couldn’t love more than one child. I am ( I hope!) a multi-dimensional person and have passion and interest in MANY things. When I am on the Internet I look at MANY things and many topics, regularly.
I will not feel passion and enthusiasm for the same thing day in an day out. here is an example of 2 totally different blog working well simultaneaously:
My husband recently started two blogs- one for his love of motorcycle riding and one for his audiophile obsession. He tinkers with his motorcycle, plans his routes and talk with other bikers in Spring and Summer. When cold weather hits he starts building tube amps and doing weird EXEPENSIVE things to his turntable.
He has very little desire to write daily on his motorcycle blog- and not many people who reading motorcycles are reading his blog, either. There is a very discernible rhythm
I have 3 blogs that I work really hard at and about 10 that I do so-so stuff with. The other blogs I use to experiment with different methods like Chitika or Kontera which I don’t place on sites using Google AdSense.
I can pretty much cover everything in my life, WELL with those 3 blogs. They are the 3 main passions and interests in my life and I can spin pretty much anything into one of the three niches.
I think the question Johnathan was asking was if it was better to take 1 topic and break it down into smaller part or have 1 blog that was less niche. For example- This blog, www.bigfootwebmarketing.com could be broken down into 3 different blogs- and SEO blog, a Blog about Blogs and a Blog about making money with your blog. Was it better to have the one or 3?
Most of the “experts” thought one blog was enough. I think it could go either way. For some people- i.e. those people that have no relationships, live eat and breathe the Internet and sleep 4 hours a day could do quite well with 3 or 4 blogs… For the rest of us- keeping one niche blog with a wide scope ( if that’s not too contradictory) works best.
There is so much overlap within a niche. Having 3 similar blogs would mean getting 3 times the backlinks, etc and I think you are better off and will get more bang for your buck sticking to one.
Getting decent backlinks is HARD work. Getting good links for multiple blogs is harder. Spend your time developing one solid blog within you niche and as you get better at it branch out. I have 3 blogs that that make about 75% of my online income. The other 20 I just play with.. or maybe will pick up and DO SOMETHING WITH THEM when my kids are grown and my photo albums have been been put into chronological order.
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