One of the biggest problem in a downward or stalled economy is the perception. For most people nothing has changed, They have the same job and same mortgage and gas and food prices have been high for a while now.. but all the news and media play to our fears and we “feel” poor. When people feel poor they stop spending and this makes situation worse.
Some say the answer is get people to spend more. It is ironic that CNN and CNBC pundits go on ad nauseum about the horrible worsening economy yet run constant commercials to buy buy buy.
I am actually and advocate of spending less and living simply and think we have become as a society victims of our own success.
Yuppies and DINKS had kids and wanted to keep all their toys and jobs. Parents a work means money for daycare and low paying day care jobs and parent guilt which lead to parents spending $500.00 on video consoles and yearly trips is Disney World.
I suppose that is a whole other post but now we have ended up in a crappy economy and are starting to pick up the cheque for the free lunches of the past 10 years or so.
At any rate- what does this mean to ME?
Why Have My AdSense Earning Gone Down?
My AdSense earnings are not meeting my projected targets. My CTR seems a little low and EPC also down.
AdSense is so tricky and hard to figure what exactly is the actual problem. Are my blog boring and readership down? More people know how to implement SEO on their bogs and websites and more people going after the same pie?
I can use analytics to figure most of it out and from my numbers nothing much has changed and my conclusion is that ADWords ads are costing less because people are spending less on advertising. For some reason in any kind of a cash crisis small businesses will slash their advertising budgets first.
This is the time of year when my AdSense ads will start to go though the roof with all those Christmas dollars waiting to be spent. I think Advertisers are frightened no on is buying or will buy and are hedging their bets and waiting to see what happens in the coming weeks.
Tags: Google Adsense by Lisa Stewart
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