About Me

I live in small , quaint village like setting just outside of Toronto, Canada. I share my life with my near-perfect husband and 2 kids. Between us we have 4 PC’s, 3 laptops and 1 T3 connection. I started blogging personally and for clients in 2004. I monetized my first blog in 2005. My first month I made $1.27. Six months later I had an AdSense deposit of just under 1,000.

I have worked as a political organizer and strategist, link builder, writer, La Leache League volunteer, retail store owner, barista, floral deisgner, teacher, and full time mom.

From Stay At Home Mom to Internet Mogul ( well.. almost)

Why should you listen to me? There are a zillion sites that promise you they can show you the way. They know the secret. They have flashy websites and glossy pictures and all kinds of impressive graphs.
You should listen to me because I know what I am doing and I can tell you how to do it too.

I Know How To Make Money


I have been in business most of my adult life. I grew up in a family of entrepreneurs and I married one.
I owned my first retail store at 27 years old and it grossed over a million dollars that year.
I sold it when I was 3 months pregnant with my first child almost 11 years ago.
In 1997 I joined “Ebay” .. something that almost no one else had ever heard of here in Canada. I did it so I could teach myself HTML by creating interesting ads …Within 2 months I was making myself a nice little income and showed other stay at home moms how they could do it too.

About 4 years ago a good friend , Ruud Hein, and one of the most brilliant SEO professionals I have ever met spent a lot of time helping me get launched into an SEO career. I basically worked for free for several months so I could learn as much as I could as fast as I could. I loved it. I loved the people working in the Industry and loved the gratification that came when I applied techniques and the predicted results happened.

My first client paid me $50.00 an hour. My girlfriends were putting up flyer’s in grocery stores so they could babysit for $20.00 a day.

One day two of my worlds collided. About 2 years ago on a busy SEO forum I cam across a post from another SEO asking others to support a “lactivist” site. I was intrigued. At the time I was very active in La Lech League and a leader applicant and here was a highly regarded SEO out there promoting of all things – breastfeeding. Even more interesting she was using her passion as a platform for the now legendary SEO experiment, Zero Cash, A Little Talent and 30 Days series. I made contact with this uber-woman, Jenn Laycock editor of Search Engine Guide and owner Bento Yum Bento Lunch Boxes

One of the first things she did was suggest I start a blog of my own. I had done a bit of work on clients blogs here and there and saw the value in it- but at the time I had no idea of the potential or the power they had- and continue to have. I installed my first blog then next day.

I put up some other sites and tweaked and played with them in my spare time. I used the information I gathered to help other clients sites. I tested different SEO techniques. I played with Google Adsense and affiliate links. Soon I found myself spending an awful lot of time working on blogs and researching blogs. Then I began talking about them. People at parties were asking me about them and calling me the next day for help. Several moms who were looking for extra income turned to me to help them get set up. I gladly did it- I well remembered how my friend , Ruud made such a huge impact on me and I have always strived to help others who were eager and willing to learn.

I Know What I Am Doing


In the last 2 years I have set up 100+ blogs. I own and maintain 5 of my own. I now turn away most SEO work because my own blogs have become more lucrative. I could look at code and experiment with plugins for hours.
I enjoy the thrill of beating a personal Google Adsense record or a new a traffic benchmark. I also enjoy the money I make doing something I love.

I Have No Super Powers

I am raising 2 kids and drive a mini-van. I like to cook gourmet meals and and I have a bizarre passion for vintage Tupperware and chai tea . I love being online at night when the house is quiet and I have time to myself. I have passion and drive. I am not too old to learn new tricks. I am just like you.

I am going to tell you everything I know about how to make money sitting in your pajamas writing about the stuff you love.

If I can do it- WE can do it!

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