Big Foot Web Marketing

Ahhh… site wide links. This is pet peeve of mine. . Sites that have all kinds of outbound links off the header, huge sidebars with categories and pages and mile long blogrolls. All these links are affecting page rank on specific pages- the page hit hardest is your main page- arguably the most important page on your site.
The minute you install word press you have a bunch of sitewide links on your blog. They are every where. Most themes will have at least one outbound link in the footer. All these outbound links are not only unnecessary but they are leaking page rank that could benefit your site. By using free plugins and doing some pruning to your site you can control page rank flow on your site- and even increase it.

Good Plugins To Control Page Rank Flow

Some plugins in can actually hep you control flow of links and page rank passing. There are tons out there- but these are the ones I like best.
One I like quite a bit is the nofollow from home plugin. What it does is add nofollow tags to external links on the main page.

Get Rid of Duplicate Outbound Links- Not Content

A plugin in that is highly underrated is Andy Beard’s Andy Beard’s NoFollow Those Dupes Plugin
. I think the reason is not as widely used as it should be is the lack of understanding of how it works.

Hidden Outbound Links
When you publish a post with a link in it- you have in effect created several pieces of content that have the same outbound link it- the same external link flowing OUT through multiple leaks. The post- and all the link sin it- will be in archive pages, category pages and popular posts, etc. What Andy’s plugin in does is not block the duplicate content- just the duplicate external link. Brilliant, eh?

it is customizable buts works great right out of the box. 99% of users will not need to make any changes.

If you do not have this installed- do so!

Clearing Out the Dark Recesses of Your Blog

You have site wide outbound links in all kids of places in your blog. Here are some places to check first.
Check your Footer
Go to Presentation/Themes/footer.php ( or similar)
You will see all kinds of garbage. Get rid of it. If you are using a free theme- leave the link to the theme creator- just add a nofollow tag. he will get credit and reader will be able to find out where you got your theme- you just wont; be giving him a link from every page on your site. You can always write a post about why you like his/her theme with a link to their site. This is much more valuable than a general link in the footer.
Take out any links you REALLY don’t want and add nofollows to the ones you want to leave.

Tackling Sidebar Clutter
There is a haven for links. If you STILL have those blogroll links that come with every Wordpress install- delete them now. I am not a fan of blogrolls. Keep your blog roll to a minimum. say 5-10 tops .Make sure links in your sidebar are relevant. Remove the link to your Aunt’s Israel vacation pics. If you want to showcase links or sites that you love- crate a page or write a post. If you must you can always write something like ” Sites Worth Mentioning” in a page and list there. “Top Ten….. ” type pages an posts are great. Better to do that than pop in a blogroll.

Go to sidebar.php or look in your widgets for superfluous sidebar links. Meta sections are notorious space wasters. if you feel bad about getting rid of them and think they MUST serve some purpose- then add nofollow tags to them

Re-Assess Widgets
Examine you widgets. I know- I am a widget JUNKIE so hard to believe I am offering up this advice. I am constantly trying new widgets and tools… but most times they create clutter and are not useful- as well as stealing your page rank.

Add NoFollow Tags to Ads
If you want to stay within Google guidelines- you have to have nofollow tags in all paid links and ads. If you have text links or buttons in your sidebar- or anywhere else- add nofollow tags to them.

Feedburner type links are also sometimes pre-installed in themes- add no follow tags to that link as well.
Many sites will have an Amazon product picture or link in the header or sidebar- add nofollow tags to those. I make it a habit to add nofollow to all my amazon links.

Here are some sites with more in depth help on de-cluttering your Blog’s Sidebar
Declutter your Sidebar
What’s Really Necessary in Your Sidebar
Reasons and Ways to Clean Up Your Sidebar

Control Link Flow - Add Nofollow Tags To Your Category and Pages.
I prefer to hard code my side bar. It is quite easy. Just open up your source code and copy into notepad. Find the section you want use, ie. “Pages” and paste into sidebar.php or use widget. You can also comb through the links and add nofollow tags that you don’t need or want page rank. I do this with pages like ” Advertising rate Information” “contact me” , etc.

Pair down Category Pages if you can. If you hard code your pages you can create a page that will not show up in sidebar- but you can add link to it elsewhere on the site.
Example:
Page: Most Popular Dog Breeds
links to:
( created but not hard coded in sidebar)
Schipperke page
Golden Lab page
Poodles, etc

Some of these ideas will take you minutes to implement some longer. Understanding the why will give you insight into the how. Knowing that site wide outbound likes can hurt you will make you think about your links and link placement- when or when NOT to add a link or use nofollow tags.

I am not condoning adding nofollow tags to every outbound link- this is a BAD idea. Adding links prudently is good practice. I am very generous with links and think they are the lifeblood of blogs.
You can control the page rank flow on your site by limiting outbound links with plugins and cleaning up sloppy external AND internal links on your pages and posts . By doing so you will get a page rank boost for your site and its key pages- as well as give readers a cleaner and more professional looking blog.

Useful Links:
How to Add NoFollow Tags To Your Links
Andy Beard’s NoFollow Those Dupes Plugin

Tags: Google, WordPress Blog, WordPress Plugins by Lisa Stewart
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Andy Beard’s Niche Marketing writes a very thorough and detailed post on taking advantage and optimizing the situation when when of the article on your blog suddenly gets a lot of heat and traffic. In his post,
Optimizing HTML Links In The Aftermath Of A Blog Storm, Andy recommends several strategies that will maximize the benefits of your new-found exposure.

He briefly mentions a plugin-in I have needed for a while but honestly didn’t know existed. The plugin in would be useful for stringing a series of related news articles together but I have been looking for something like this to manage tutorial type posts and series posts.

Creating Tutorials Encourages Return Visits and Fosters Loyalty

The plugin is called In Series. I have written a couple tutorial series here and many others on other blogs and I love the idea but have had trouble managing them. Getting them all to link together and flow has proved difficult and TIME CONSUMING so i find myself only doing it when I really need to..
Many posts can be broken down and expanded upon- I encourage bloggers to write more posts that are more in depth rather than longer ones that skim over a lot of material.

Which is Better - Long Detailed Posts Or Series of Short Informative Posts?

Both. Shorter posts create more content and allow for you to really sink your teeth into a particular topic or idea and you can really get into the nitty gritty of something. I also come from the blog school of thought where more is better

Howver, long “authority” type posts have their place. They are an excellent way to establish authority in a particular area and longer detailed posts may also get you some meaty links. If you are writing a longer post- spend some time on it- it may take you a few days. An “authority post” may become one of your signature posts and the most popular on your blog. ( Note- should you find yourself getting consost traffic to one of your posts- feature it some when on the main page of your blog.. in a “Popular Posts” type section or “post of the month”, etc.)

It is the kind of article that others will end up linking to.Make sure you have lots of crosslinks in your post when you are referencing other ideas or concepts ( which you should be doing anyway).
It is always a good idea to link OUT to others sites. Many bloggers are reluctant to send reader out to other sites- this is misguided. Referring to other experts in your field on your blog will help build relationships with other bloggers another key to success with your blog.

Tags: Internet Marketing and Blogs, WordPress Plugins by Lisa Stewart
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Okay, I am happy , using the Sphinn it Button Wordpress plugin from Michelle MacPhearson.

I much prefer this plugin into another others- it is certainly the most flexible.

You have probably seen it most common usage- the Sphinn button to the left of every post on a bog- screaming out for you to ‘Sphinn It” . People seem to like the Sphinn button aligned to the left on the top of every post. It was a bit much for me and when If a made series of quick and short post my site looked like a sea of Sphinn buttons.. You can change the alignment to top left, top right, bottom right and bottom right- or turn off. When you turn off you can add the button manually wherever you want it to appear easily with snippet of code.

The last option is to insert code into your Wordpress template and button will appear in every post where you would like it to be placed.

Tags: WordPress Plugins by Lisa Stewart
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Yikes- Never had this happen before. I installed the Sphinn it Wordpress Plugin from eVisibility . I wanted to try a different one because I wasn;t happy with the image placement- and when I deactivated the plugin, the “Sphinn it” button was still there on every post.

Not only do you have to deactivate the plugin- you have to remove it from your plugins folder!

I am going to give another recommended Sphinn it plugin a try, Sphinn it Button .

Tags: WordPress Plugins by Lisa Stewart
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