What is anchor text?

This is the actual text part of a link. The words a user clicks on to reach another site. Sometimes called link text.

It can be used by search engines as a ranking factor.


In the link below, Secrets of a Professional Link Builder, Part 2: Anchor Text Away! is the anchor text and http://www.bigfootwebmarketing.com/2006/10/31/secrets-of-a-professional-link-builder-part-2-anchor-text-away/ is the link.


For more information on anchor text and its relationship with keywords, read Secrets of a Professional Link Builder, Part 2: Anchor Text Away!

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